The CEO Magazine Asia - April 2018

164 | theceomagazine.com

OF

FEEL THE

EVEN IF YOU’RE NOT IN THE

MARKET FOR A LIMO, YOU

CAN’T HELP BUT BE DRIVEN

WILD BY THE NEW LEXUS LS,

WHICH HAS MORE THAN

A HINT OF STAR WARS TO IT.

WORDS • STEPHEN CORBY

T

here are, no doubt, many good reasons why

Lexus chose to launch its new luxury limousine,

the LS, at Skywalker Ranch in California, and

it may well be that they simply wanted to make

a bunch of middle-aged motoring journalists happy.

It probably wasn’t because they thought billionaire

George Lucas needed more money (hiring his exclusive

‘office’ – a vast building that’s literally an acre under roof,

and has no bedrooms but some amazing movie memorabilia

• is rumoured to have cost a seven-figure sum).
  One outlier theory is they chose the venue because the
  interior of the new LS – a cabin so lashed with luxury that
  you feel like you’ve experienced the joy of flying first class
  after riding in it – can be accessorised to look like the inside
  of a Sarlacc (a giant, carnivorous belly with a very slow
  digestive process from Return of the Jedi, obviously). »

FORCE

INDULGE | Motor torque