108 Tyre Asia April/May 2018
eVenTS
THE TIRE COLOGNE
TO BRING IN
MARKET TRENDS
T
he Tire cologne will make its debut during
May 29-June 1, providing international tyre
industry a new, leading global premium
trade fair. Around 600 exhibitors and brands
from more than 40 countries are expected, who
will for four days present the latest developments
from the segments of tyres and wheels, but also for
the themes of automotive services and workshop
needs, tyre remoulding, as well as tire recycling
and disposal.
Around 68 per cent of providers come from abroad.
“We are perfectly prepared, and things can finallyget started as far as we’re concerned,” Katharina
c. hamma, chief operating officer of Koelnmesse,
said. “We have developed a new industry hotspot
that strengthens the industry and at the same time
points out new perspectives, both for exhibitors
and visitors equally!,” she added.
The Tire cologne provides a reflection of the
industry at all levels that corresponds exactly
to the needs of the market and underlines the
future orientation in the tire specialist trade:
this of course includes the tire industry and the
tyre trade, including related segments like rims,