Tyre Asia – May-June 2018

112 Tyre Asia April/May 2018

BRIDGESTONE INDIA EYES

CAPACITY EXPANSION

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ridgestone India, under its Worldwide olympic

Partnership, expanded its Team Bridgestone

by appointing four new ace athletes Mary Kom

(Boxing), Sakshi Malik (Freestyle Wrestling),

Lalita Babar (Long-distance Running), and Srikanth

Kidambi (Badminton). Last year, Bridgestone India

appointed its first olympics Brand Ambassador PV

Sindhu as a part of a global roster of more than 50

athletes on Team Bridgestone.

“This union is aimed at making one realize their true

potential and have the courage to chase Your Dream.

Through this manifesto ‘chase Your Dream’, we want to

recognize and honour individuals who put in hard work,

integrity and perseverance in pursuant of their dreams.

In Team Bridgestone, every one of them has great

stories and demonstrated the spirit ‘chase Your Dream’,

in true sense. We hope, by associating with Team

Bridgestone, we can together will inspire thousands of

others, who also chase their dream,” said Parag Satpute,

Managing Director, Bridgestone India Pvt. Ltd.

“We have achieved many milestones in these years but

one of the biggest is being associated with the olympics.

one of our missions is being truly a global company and

what better sporting event to be associated with than

the true leader in all sports. olympics has bought a

global image to us and it also creates unparalleled equity

with consumers’ mind,” said Vaibhav Saraf, chief general

manager, consumer Tyres at Bridgestone India.

The Japanese tyre manufacturer announced its

Bridgestone India’s ‘Chase Your Dream’ athletes: PV Sindhu, Lalita Babar, Sakshi Malik, Srikanth Kidambi and Mary Kom

By Sharad Matade