116 Tyre Asia April/May 2018
ACHILLES EYES TIRE COLOGNE
TO EXPAND MARKET
LIMeLIGhT
E
xpanding its presence overseas, Achilles will take
part in one of the largest tyre exhibition in the world
in 2018, which will be held for four days in cologne,
Germany. Achilles will proudly use one of the booth
in Tire cologne exhibition from May 29 May June 1.
Deemed as one of the largest tyre exhibition in the world,
this opportunity is a beneficial for Achilles to introduce
its products line-up to the international market. Akhmad
nursyamsu, head of Brand Activation and Sport Activity,
PT Multistrada Arah Sarana Tbk, said: “As we know,
Tire cologne is one of the largest tyre show exhibition
in the world. By participating in this exhibition, apart
from strengthening our existence as world class tyre
manufacturer, we can also showcase our quality as the
original Indonesian made tyre.”Like killing two birds with one stone, this exhibition will
be used by Achilles to introduce its latest product that is
specifically designed for european market. They are called
Achilles Four Season and Winter 101 c that will become the
masterpiece in the upcoming Tire cologne.Achilles Four Season
Designed to provide maximum performance in all weather
conditions, the Four Season is the latest addition to the
Achilles brand. The Achilles R&D team utilised custom
software to create a brand-new tread pattern designed to
provide exceptional all-season performance the european
market. Multiple sipes increase wet grip, and the split
shoulder blocks create excellent snow traction. The
directional pattern effectively displaces water and slush, and
the high-rigidity center blocks provide stable handling in
all conditions. Designed to comply with snow performance
requirements, the Achilles Four Season tyre is certified for
winter usageAchilles Winter 101 C
Snowy and wet conditions are no longer an obstacle to
peak performance. The Achilles Winter 101c is designed to
provide wet grip and snow performance to ensure comfort
and safety. 3 Main Zigzag Grooves Provides excellent water
channeling and snow compression, essential for wet grip
and snow performance, to ensure your safety during the
winter season. The rib type pattern is designed to provide
maximum stiffness without compromising grip in wet and
snowy conditions, while also lowering fuel consumption and
increasing tread life. Broad shoulder ribs support heavy loads
normally associated with commercial vehicles.Katharine Wianna, Marketing Manager, PT Multistrada
Arah Sarana Tbk, added: “We will increase our presence to
many countries, as well as continue doing improvement in
our product development. We will become not only as tyre
producer but also as a brand catering for market needs for
driving solution suitable for each country. our products will
be accompanied with international certification or standard
certification valid in each country, so let’s not be afraid to
trust your driving solution to Achilles.”Achilles Four SeasonAchilles Winter 101 C