66 Tyre Asia April/May 2018
COVER STORY
Apollo Tyres Vice Chairman & Managing Director Neeraj Kanwar
always has a global outlook. Since he joined his father Chairman
Onkar Kanwar, he has been nursing his ambition to turn the
company into a truly multinational business. He knew that it
required high product quality, technology and brand recall. Working
out of his London office, he sees before him the entire competitive
field of Europe to take up the challenge to make Apollo a globally
known brand. At the same time he is also emphasising the need for
continuing modernisation of India operations. In this interview
to Tyre Asia he speaks about his strategy to make Apollo and
Vredestein brands customers’ top choicesGlobal Company and
a Powerful Brand
TA News Bureau
Robots at Vredestein plant