theceomagazine.com | 141Emirates Integrated Telecommunications Company
(EITC), has a prosperous future in the hands of
Osman Sultan, one of the Middle East’s most
experienced telecom executives.WORDS HOLLY JOHNSON • IMAGES SYED SUHAIL/EITCI
f you want a lesson in the ever-evolving landscape of
telecommunications, look no further than Osman Sultan –
the CEO of Emirates Integrated Telecommunications Company
(EITC). With more than 35 years of experience across Europe,
North America and the Middle East, he has worked in
renowned companies including France Telecom Group and
France Telecom Mobiles International. He has also helped build
Mobinil, now known as Orange Egypt. So, it came as no surprise
when the telco veteran was appointed to lead EITC – in the United
Arab Emirates (UAE) – as its founder-CEO in January 2006. Osman
has driven the company, known by the brand name du, to become
one of the region’s fastest growing telcos and an operator of choice
for many customers in the UAE. While the future of the industry
promises great excitement and innovation, Osman says the challenges
and opportunities that exist today are bigger than ever before. »World
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