theceomagazine.com | 143What is du’s cybersecurity strategy?
Our cybersecurity strategy has two aspects.
The first is the protection of our own
operations. We must have the right tools
to protect our network, the integrity and
privacy of our customers’ data, and the
security of their transactions. We have
a successful track record in this.
The other dimension is the emergence
of cybersecurity as a key component of our
B2B offerings. So, we have started offering
cybersecurity to our customers as part of
our ICT solutions, helping them to achieve
more secure and efficient business practices
whether they are start-ups, large businesses
or government entities.Tell us about your plans to launch
a 5G network in the UAE.
The UAE government aims to be at the
forefront of digital transformation and we are
fortunate to be operating in such a positive
ecosystem. As a result, we will likely be
among the first operators in the world to roll
out 5G. Personally, I’m very optimistic about
5G even though there are questions about
the use cases and underlying business models.How do you maintain a strong culture in
your workplace and why is it important?
I am constantly explaining to my colleagues
how important it is to embrace change. I say
we are blessed to be part of an innovative »“ Our business is becoming more and more
complex and by asking the right questions,
we can find the right answers.”