you’re doing. Quality of life is interlinked
with food.”
He has some thoughts about healthy food.
“I think to some extent, ‘low calorie’ and
‘healthy’ have become a little too closely
connected. Low calorie is actually not
important unless you have to lose weight.
A healthy diet is about getting the right
combination of vitamins, proteins,
carbohydrates and everything you need.
A human body needs a lot of variety and
natural ingredients; that’s what is healthy.”
Umoe Restaurants has signed an
agreement with the UK’s Leon, which offers
healthy options and an array of menu items
catering to vegetarians, vegans, pescatarians,
pregnant women and diners avoiding dairy
or gluten. Leon also offers a wide range
of burgers, chillis, fries and chicken wrap
options that come in at under 500 calories,
a far cry from the thousands of calories
many QSRs pack into each meal. It will
open 20 new Leon outlets in Scandinavia
over the next five years. While Sverre suggestshealthy eating will become more of a
priority across society, this brings with it
challenges as well as opportunities, with
grocery stores and other ready-meal outlets
likely to move into the space. Players in the
food delivery business may also enter this
fast-growing market.THE SCANDINAVIAN WAY
Another distinctive feature of the Umoe
Restaurants business is its lack of hierarchy.
“The organisation is very flat,” Sverre notes.
“It’s informal and personal. My approach
is not about people obeying orders. My
approach is about bringing people together
to discuss how to solve problems. We like to
empower, encourage and involve people in
finding solutions. If you don’t work that way,
it’s very hard to succeed in Scandinavia.”
Umoe Restaurants uses a hot-desking
system, which helps communicate to its staff
the company’s democratic approach. Unlike
other businesses, where the C-suite have
corner offices with luxurious chairs andto come“We have been Burger King’s
supplier for more than 10 years- the past five years with
Umoe Restaurant Group at
the helm. Our partnership
is very well functioning and
based on trust and openness.
Additionally, we are always
communicating constructively.” - John Astrup, CEO, Hørkram
Foodservice A/S
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Hørkram Foodservice A/SHørkram Foodservice is one of the leading
foodservice companies in Denmark
As full-line supplier we serve public sector customers,
companies, restaurants and cafes of all sizes. We
engage approximately 900 employees and have a
turnover close to three billion DKK.
› More than 50 years of experience
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unique item numbers
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› More than 6,000 regular customers
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