Arabian Business – May 06, 2018

(Brent) #1

A Ramadan lantern bearing
the image of Liverpool
FC’s Egyptian midfielder
Mohamed Salah hanging
on sale at a market in Cairo’s
central Sayyida Zeinab
district. Everything from
patriotic statements, flashy
commercials and public
awareness health campaigns
are now capitalising on
Salah’s dazzling displays
for Liverpool. He was voted
England’s Footballer of the
Year, just before he helped his
side reach the Champions
League Final in Kiev.


THE BIG PICTURE

PHOTO CREDIT KHALED DESOUKI/AFP/GETTY IMAGES
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