I
t’s been 14 years since I set up my first Google AdWords
campaign.
The year was 2002, and I worked for a property fund in the UK.
Our model involved buying commercial property for cash, which
mainly relied on leads generated through traditional media. In the
year before, we’d spent about £180,000 on advertising to get these leads.
Eager to decrease our advertising spend and increase our leads, I was
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In the months following, we saw a profound difference – for £25,000 we
generated twice the amount of leads. This step-change in effectiveness
caused me to fall in love with digital marketing, and go on to found Pure
6(2¿QHWXQLQJWKHDUWRI*RRJOH$G:RUGVDORQJWKHZD\RICHARD CONWAY DISHES
UP SEVEN WAYS TO GET THE
BEST ROI ON YOUR GOOGLE
ADWORDS CAMPAIGN.Mastering the art of
AdWords
38 NZB JUNE 2018