M 6 | management.co.nz | JUNE 2018
Customers
who care:
The ethical consumer; the
responsible consumer; the
conscious consumer. They are
out there and have been for
some time and they are gaining
traction as companies work hard
to find out how to target them
and the issues they are concerned
about. Whether it’s customers
who want to see businesses
minimising waste and plastic, or
to see staff treated well and paid
a living wage or those for whom
animal welfare is important,
consumers are increasingly
letting their wallets do the
talking. By Annie Gray.Puing a value
on their values