Your Business – May 01, 2018

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TAGWIREI started Minnie-Lee Media
World in 2017, offering Public Relations
services to SMEs.

There is nothing that
communication cannot do.
I firmly believe the statement above and
that is why I started a Public Relations
company. Bill Gates says: "If I was down
on my last dollar, I would spend it on PR!"
Unfortunately, SMEs tend not to realise
that in order to grow and stay relevant,
businesses need publicity. We assist small
businesses to get the word out that they
not only exist, but offer products and
services which consumers need. We help
craft their imaging and branding, and
manage all their communications, from
social media, to that first press release
and building profiles, and making sure that
their businesses have good SEO rankings.

A duty to add value.
PR agencies should see that there is a
duty to add more value to clients, and to
know how to handle different situations
for their benefit. It's about controlling
and influencing messages to get the
right reaction, and to understand that it
is a cross-functional process, to develop
relationships with consumers and
stakeholders. At Minnie-Lee World we
see each customer as an individual, and
develop a tailor-made approach that'll
suit them best – based on envisioning
each project from its historical and
cultural perspective.

Content is king.
Everything you put out as a company or
even personally as the business owner
reflects on your business. So make sure
that it's content that you're proud of:

Making waves


in the MEDIA WORLD


MINNIE-LEE TAGWIREI and TSHOLO MOKOBE own two very different companies, but their


challenges are the same: carving a niche in a competitive space, and convincing their clients


that marketing should not fall, even when times get tough. They tell us a little bit more


about what they do and why...


you might want to re-consider that next
Facebook post and what it says about you
and your business! Find a PR company
that understands your business and can
work within your budget. If you don't have
a PR budget, it is important to remember
that by promoting your company's image,
products and services you are basically
promoting your business publicly.

Mokobe started Atone Works in 2013,
offering a variety of media solutions
including special events management,
outdoor media, newsletters and PR.

A different approach to media.
With years of industry experience
under our belts, a group of like-minded
individuals and myself saw the need for

As we are looking to
grow our clientele
base, we are currently
offering a small
business PR package
which consists of
branding, messaging,
profiling and a
business interview.
Contact info@
minnieleeworld.co.za
to find out more.

Minnie-Lee Tagwirei
Free download pdf