Tsholo Mokobe
something different; we took a long
look at our client's real needs and the
way products were structured and
decided it was time to re-think. It was
in this pioneering and innovative spirit
that Atone Works was formed and we
haven't looked back. In order to provide
a personalised platform for our clients,
we play an intimate and proactive role in
coming up with uncomplicated solutions
that are tailored to their unique needs.
The five years I've invested in Atone
Works feels like a lifetime.
Discipline and perseverance.
Repeat.
Success came easily to us, and we
increased our sales by 400% in the first
year of business. Then the challenge
came, because having access to money
at a young age, with so many external
distractions, meant that my level of
discipline with my finances and time
would either make or break me. No one
was telling me to work, so I had to keep
my working hours in check, and
separate out money for business and
personal use. Perseverance is the
second strength I had to become
good friends with, because I still had
to give it my all even when it felt like
there were no positive responses.A passion for youth
development.
Much of our time in our business
is spent using media tools to
disseminate business opportunities
for black communities in rural areas
and townships in South Africa, to
address the issue of transformation.
We host exhibitions in the
agricultural sector to ensure black
farmers have access to markets and
agro-processing solutions, and we
host a bursary expo to assist private
companies in sponsoring bursaries
to learners in these communities.
We do the same across the legal and
property sectors.