18
Technology
68 HOW TO MAKE
YOUR WEBSITE WORK FOR YOU
Have the right mechanisms in place
to generate sales from your online
platform...70 HOW TO EFFECTIVELY
MEASURE YOUR DIGITAL
MARKETING EFFORTS
Track and measure your results to drive
sales, draw in new customers and grow
your business...72 THE GREAT BIG
CYBER-THREAT
Carey Van Vlaanderen, CEO of ESET,
answers some questions on ensuring
online safety in your business...SPECIAL FOCUS
40-51 THE RIGHT TOOLS
TO BUILD A BUSINESS
There is growing and varied demand in
the home, building and office sector,
as clients look to improve on their
investment. Buying into an established
franchise brand, with all the technical
skills and training you need, can lay the
foundations for faster, greater success.
Our annual focus on this sector features
a wide variety of opportunities - take
a look and you might just find the
business that is right for you!
50 THINKING OUT OF THE BOX
In this issue our regular column on
neighbourhood marketing tips gives
some creative food for thought on how
to stand out from the crowd...
Human Resources
62 OUT WITH THE OLD,
IN WITH THE NEW
Change management tips to keep
things running smoothly in your
business.64 IT TAKES MORE THAN
MONEY TO KEEP EMPLOYEES
MOTIVATED
Here are some tips on how to keep
their real needs met.66 YOUR FIRST HIRE
As an entrepreneur, you may feel
that you cannot afford to take on a
new employee. To be able to afford
it, you have to earn more money, but
to do that, you actually need more
employees in the business. So, how
do you get out of this vicious circle
and create a platform on which your
business can grow?SPECIAL FOCUS
Home, Office and
Building services
74 SAFETY FIRST
Why you need a robust social media
policy (and how to create one)...76 SECRETS TO TECH AND
ONLINE START-UP SUCCESS
Serial entrepreneurs MICHAEL
ZAHARIEV and JAMES GREY divulged
some lessons learnt on their rise to online
business success.78 BLOCKCHAIN: LEGAL TIPS
FOR YOUR START-UP
It's a complex arena, but, remembering
solid good business principles can help
bold entrepreneurs navigate this
territory effectively...64
40
60
Last Word
80 DOWNTURN OR UPTURN?
Know how to lead your team through
different economic times...
IN THIS ISSUE