Colin Thornton is Managing Director of Turrito Networks and Dial a
Nerd. The companies merged in 2015 to create an end-to-end IT
and communication solution for SMEs. From supplying a laptop
right through to designing and delivering a fibre connected
geo-redundant hybrid-cloud solution.
Visit: http://www.dialanerd.co.za or http://www.turrito.com for more.
information should never be
shared on social media.
ROLES AND
RESPONSIBILITIES.
Here you should outline who
is responsible for specific
social media governance
tasks. A simple way to do this
is to create a table and divide
it into two columns. The
first column should include
a specific responsibility or
task; brand guidelines, for
example. And, the second
should name the person
responsible for governing this
area; the brand manager.
POTENTIAL LEGAL RISKS.
To help avoid any legal
blunders, your policy document
should provide guidelines for
handling all areas of potential
concern. For example,
preventing an employee from
posting information that may
be protected by an NDA (non-
disclosure agreement). Do your
research and be sure to involve
legal counsel in this process.
SECURITY RISKS.
From phishing scams to
ransomware attacks, the
risks are high. As a result,
you need to be hyper-
vigilant when protecting
your online presence.
Social media policies can
help guard against these
risks by making employees
aware of the threats, how
to avoid them, and what to
do should an attack occur.
Your policy should provide
guidelines on creating secure
passwords; avoiding phishing
attacks, spam, scams, and
other malicious threats;
responding to a security
breach or attack; and posting
business-specific information
that could be used in a social
engineering hack.ACCOUNTABILITY.
Your employees are responsible
for what they put online.
Remind them to exercise
caution and common sense- whether they're posting on
behalf of the company or on
their personal channels.
Your social media policy
requires a significant
investment of time and
resources, but it is crucial
element when running a
successful business.