BRAND PROFILE
[ FOREVER LIVING PRODUCTS ]^
40 YEARS OF
SUCCESS
Direct sales company Forever Living Products
is celebrating a significant anniversary
F
orever Living Products
celebrated its 40th
anniversary last month.
The company is the
world’s largest grower, manufacturer
and distributor of aloe vera, owning
and managing all its farms and
manufacturing facilities to ensure the
highest quality of its products.
Its flagship product is its aloe vera
drinking gel, which sits within a huge
range of aloe vera inspired products
spanning health, beauty, nutrition,
weight management and fitness,
together with products from the
beehive.BUSINESS OPPORTUNITY
In 1978 Forever’s founder, Rex
Maughan, decided to take the directselling route to retail its products, while
at the same time providing a flexible
business opportunity.
Chances are, you know someone
who’s a direct seller. Direct
selling provides an alternative to
traditional ways of working and for
many represents a low risk way of
supplementing an existing income and/
or over time transitioning to a more
flexible work/life balance.
The sort of people involved in direct
selling are diverse - from all walks of
life, ages and backgrounds.PRODUCT QUALITY
What’s behind Forever’s longevity and
success?
Bob Parker, Forever’s UK country
manager, says: “First and foremost it’s
the quality of our products - you simply
will not find this level of quality on the
high street.
“In the health and wellness sector
in which we operate consumers are
increasingly discerning and well
informed. Our product range is
continuously evolving. In addition to a
patented stabilisation process for our
aloe vera, new products are added and
existing ones are continuously updated
as new technologies and ingredients
come to the fore.
“We make huge investment in
product development and have a
dedicated team of research and
development scientists based in
Scottsdale, Arizona, as well as a quality
control team made up of 11 chemists
and microbiologists, who test every
ingredient in every batch. “
In total, Aloe Vera of America
performs over 1.5 million quality tests
a year - equivalent to one test every 20seconds. Forever is so confident about
its products that they’re all backed with
a 60-day money back guarantee.NEW WAYS OF WORKING
Bob adds: “We’re also seeing that
traditional ways of working are
changing, people are increasingly
looking for more flexibility than before
and they’re simply not prepared to
sacrifice themselves to corporate
culture for 30-plus years.
“Parenting has become more of a
shared role, with fathers looking to be
more involved with the hands-on, day
to day care of their children.
“Certainly, technology and the
rise of social media as a means of
communication and promotion has
accelerated this trend further. You can
run a Forever business from wherever
you happen to be and this has huge
appeal, especially to millennials who
attach a lot of importance to work/life
balance.”
Bob’s been involved with Forever
over 20 years.
“It’s the most level playing field
you will ever find,” he says. “With
commitment and enthusiasm, I have
seen people from all walks of life and all
backgrounds succeed, many achieving
levels of success they hadn’t even
believed was possible.”Visit http://www.flpuk.info/homepage.INFORMATION