Making Money - May 2018

THE BUSINESS START-UP MAGAZINE

MAY 2018

FORCES TO FRANCHISEEWhy ex-military personnel make excellent franchisees FRANCHISE would-be franchiseesWhat they mean for TRENDS

THE BUSINESS START-UP MAGAZINEMoney

Making

£www.startupbusinessuk.net3.25 * MAY 18

ISSN1366-2295^05 9 771366 229039* Industry news* Business plansEXPERT ADVICE* * UK-based start-upsBrand profiles

VISION ANDThe importance VALUES

COUNTDOWN TO BREXITWhat small and medium-sized enterprises need to do franchise brandof a strong

BIG CALL AT 25 YEARS OF AGETurn to page 10 to find out howleaving his job went for Luke Kay

An increasingly used strategy but PAGEwhat is it? What are the benefits?^26 GARDENING LEAVE^24 PAGEBuild consumers’ unplannedpurchases into your plansSALESIMPULSE Top tips for personal success in a £2 billion retail sectorPAGE^16 DRIVING DIRECT SALES JUSTIN LIVINGSTON

** What to Franchise?How to make a successful choice of brand Source Leads OnlineHow to generate business

*with your laptop Smooth OperatingTechniques for easy overseas growth

PAGE (^60) Canada – stepping-stone to
Going global – what could possibly go wrong? franchising in the U.S.NED LEVITT
PAGE (^18) “Respecting your franchisee JASON GUERKE
can reap rewards”
PAGE 64
EXPERTADVICE
MASTER, REGIONAL AND http://www.globalfranchisemagazine.comFranchiseINTERNATIONAL FRANCHISING
Global
IFE NEW YORK
HOW TO
ESSENTIAL 3 PAGE PREVIEW
3010 EXPANSION EXPERTS COUNTRIES TO EXPAND IN
5 MINUTES WITH A PR BOSS^
CLICK START YOUR SOCIAL MEDIA ADVERTISING
DIVORCE YOUR MASTER FRANCHISEE
MEET FASTSIGNS CEO CATHERINE MONSON
Welcome...
[ CONTENTS ]
COVER STORIES
10 CROWDFUND YOUR START-UP
The pros and cons of using online
finance platforms
14 WORKING ON YOUR BUSINESS
Why you should make time for
strategic planning
16 BALANCING ACT
Chasing new business versus
customer retention
22 THEO PAPHITIS - KING OF RETAIL
A top Dragon’s business tips for
aspirational entrepreneurs
29 CELEBRATING EXCELLENCE
The 2018 British Franchise
Association Awards
40 HOW TO BUY A FRANCHISE
The 10-stage process you should
follow
56 FRANCHISING VS LICENSING
Which proven business model would
suit you best?
64 MULTI-UNIT FRANCHISING
The way ahead for ambitious
entrepreneurs
70 FRANCHISE TERMINOLOGY
Use our jargon buster to make an
informed decision
BUSINESS
OPPORTUNITIES
17 MAKING WAVES
Isagenix has generated nearly $
billion in cumulative global sales
through an independent network
of associates
18 STRONG MIND - STRONG
BUSINESS
Penny Power’s latest project aims
to tackle a dilemma with self-
employment that’s seldom discussed
24 HOW TO...
Be your own boss with the help of
these business blueprints
27 40 YEARS OF SUCCESS
Direct sales company Forever Living
Products is celebrating a significant
anniversary
ADVICE AND
INSIGHT
42 ASK THE EXPERTS
Your franchise questions answered by
our panel of industry specialists
46 RETHINK YOUR WORK-LIFE
GOALS
The franchise industry provides
a proven career path for women,
according to the EWIF organisation
FRANCHISE
OPPORTUNITIES
30 SMART MOVE
John Tattam has gone from selling
double glazing to providing a reliable
service as an Autosmart franchisee
34 RUNNING A BUSINESS IN HEELS
A flexible business that can fit around
your family
38 FINDING A FRANCHISE THAT FITS
Victoria Sharp (FMAAT), Managing
Director of The Avanti Group (UK)
Franchise Ltd, explains how to find the
right franchise for you
49 SHINING EXAMPLE
MOLLY MAID is the most recognised
brand in the UK’s billion pound home
cleaning industry
58 TURNKEY PACKAGE
TruNinja is ideal for entrepreneurs
passionate about infusing consumers’
lives with fun, fitness and adventure
60 PERFECT COMBINATION
The OSCAR pet food franchise allows
Nigel and Berni Woodall to mix
business with pleasure
EDITORIAL
EDITOR
Jeff James
ASSISTANT EDITORS
Catherine Eade, Louise Ramsay
ADVERTISING
ADVERTISEMENT DIRECTOR
Mark Forsyth
GROUP ADVERTISEMENT
MANAGER
Richard Davies Tel: 01323 471291
E-mail: [email protected]
ASSISTANT ADVERTISEMENT
MANAGER
Neil Phillips Tel: 01323 471291
E-mail: [email protected]
ACCOUNT EXECUTIVES
Craig Bartlett
Daniel Lodge
Tom Hepton
CIRCULATION MANAGER
Mick Orrin
Tel: 01206 505912
SUBSCRIPTIONS
Tel: 01795 414667
PUBLISHER
Matthew Tudor
GROUP EDITOR
Ted Rowe
CREDIT CONTROL
Sue Carr Tel: 01206 505903
DESIGN
ART DIRECTOR
Lee Whiteford
[email protected]
DESIGNERS
Steve Streeting, Lee Francis,
Hayley Underwood, Ben Kemp
& Sarah Hilder
DESIGN, TYPESETTING
& REPROGRAPHIC
MS Typesetting & Design,
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PRINTED IN ENGLAND
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NEXT ISSUE ON SALE
June 21
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SUPPLIER FORUM
Working on your business as well as in it is essential
if you want to be a successful entrepreneur. But how can
start-ups set aside sufficient time for strategic thinking?
All is revealed in this issue.
Also this month we’ve put together a supplement
showcasing some of the finalists in this year’s British
Franchise Association HSBC Franchise Awards.
We hope these success stories inspire you to consider
franchising as a means to start your own business. The
proven pathway provided by established franchisors can
give the right candidates the perfect route into self-
employment.
Continuing the franchising theme, we take a look
at the popularity of multi-unit franchising, what the
difference is between franchising and licensing and
provide a handy jargon buster that can help you make an
informed franchise investment decision.
Jeff James
Editor
22
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