Outdoor ASIA - July 2018

August 2018^101

TRANSIT MEDIA

promotions. Recently, ‘Meet & Greet’ was organised
with the ‘Fukrey Returns’ movie star cast, while the
station was given a jungle feel to promote ‘Jumanji’
movie. On the occasion of International Yoga Day, Times
OOH conducted a full yoga session at Ghatkopar Metro
station, sponsored by PharmEasy.

Moreover, Mumbai Metro stands as the best platform
for experiential marketing in the entertainment
segment as well. Over-the-top media services provider
Netflix recently promoted its web series with Station
Takeovers, wherein the entire station was given the

look and feel of a particular web series, apart from

opting for regular media like train wraps, digital screens

and so on.

“Today, Mumbai Metro is a perfect platform for

advertisers as it offers a filtered upscale profile of

consumers. Also, it offers high repeat audiences with

majority using it 5 times a week, ensuring that the brand

messages are effectively registered. With a wide range

of advertising formats, the Metro provides creative

flexibility which no other format can offer. From creating

landmark properties like station branding rights to

high impact properties like train branding to engaging

options like digital format – Mumbai Metro has it all.

We are committed to offer effective and innovative

media opportunities and increasingly use technology

to enable advertisers to make intelligent, audience

insight-driven out-of-home buying,” says a Times OOH

spokesperson. l