8 August 2018
Volume 10 - Issue 2 August 2018Editor & Publisher Vasant Jante
Managing Editor Rajiv Raghunath
Associate Editor Bhawana Anand
Asra Shaheen
Reporter Ria Banerjee
Designer Vinod Kumar V#1019/2, 1st Cross, Geetanjali Layout,
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[email protected]Outdoor Asia is a monthly. Owned, published and edited by Vasant
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Advertisers and are in no way endorsed or verified by Outdoor Asia.CONTENTS
What's New 10
Media Matters
Kym Frank, President of Geopath 12
Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia 16
Mohit Soni, CEO, MESC 20
Jim Poage, Safety Director, Formetco 24
Bob Wootton, Executive Director, FEPE International 28
Dave Roberts, Chairman, Out of Home Measurement Council,
South Africa and CEO, Primedia Outdoor 32Think Digital
‘Barry Frey, President & CEO, Digital Place-based Advertising Association 34
Rémi Roques, Managing Director of Ayuda Media Systems 36
Naren Patel, CEO, Primesight, the UK 42
Prem Shankar Jha, Deputy Commissioner, SDMC 44
Francois Hechme, VP - Products, Broadsign 48
Adidas engages football fans at the mall 52
WCRS & Sky Ocean Rescue reveal biggest threat to seas 54
Exterior Media to market The Picture Works’ in-pub formats 56
APN Outdoor creates data & analytics division 56
Bathroom digital signage that measures dwell time 57Thought Leadership
Sunder Hemrajani, Co-founder & CEO, Incon Strategy Advisors Pvt. Ltd 58
Haresh Nayak is Regional Director, Posterscope Asia Pacific & Managing Director,
Posterscope Group India 80
Jayesh Yagnik, COO, MOMS Outdoor Media Solutions 84Brand Speak
Amrith Gopinath, Brand Marketing Director, Adidas 62
Prachi Mohapatra, CMO, fbb 68
Puneet Anand, Senior GM & Group Head, Marketing, Hyundai Motor India 72
Ajay Bathija, Director, Colas, Coca-Cola India & South-West Asia 76Transit Media
Rajiv Mittal, Director, Media On Track Entertainment 86
Metro Media: Gaining Traction Everywhere
Non-Metro Airport Media: Reaching For The Skies 106OAA 2018
OAA 2018: At Close Quarters 110Young Outdoorians
All set to take OOH to a new high 118Simply Creative 122
Resources 126