August 2018^117Karan Shroff, Head of Marketing, Xiaomi India
“The processes were pretty clear and smooth; very well formulated and our time
was valued which is a good thing. I think the industry is moving a lot towards
digital now and we should see more entries in future from a digital standpoint. The
entrants in the contest were given adequate time to make their presentation and
that helped the Jury’s decision making.”
Rohit Markanday, Trade Marketing Head, Adani Wilmar
“This is a very nice platform for the agencies and media owners to showcase
their work. Some of the entries were really good and at some point of time, it
was difficult for us to decide which entry to select and not. I really appreciate the
process of judging. My message to the industry would be that to treat each client
separately. I am representing FMCG, so don’t sell me sites that are relevant for car
brands. And when you pitch to the client, just read about the consumer behaviour
toward that product.”
Girish Upadhyay, Head — Media Planning, Digital & Research,
TATA Motors
“It has been a great experience. I can say from seeing the entries that OOH industry
is evolving in terms of technology and innovations. Also, I think we need to move
forward in terms of measurement. There were interesting innovations.”
Shardah Uniyal, Global Head — Branding & Communications,
Birla Cellulos, Aditya Birla Group
“The entries had a lot of detailing in each of them across multiple heads. The
process followed was fabulous. The process was commendable & hats-off to the
organisers. It really brought the level of the award selection process to a high order.
All the participants have done a great job. I think it is a learning process. Looking
ahead, the OOH agencies have to understand the needs and objectives of the
brands at a much deeper level and all innovations and planning done should be
filtered with those brand objectives in mind. The more they work towards it, the
better will be the output.”
OAA 2018