120 August 2018
OAA 2018
Priyanka Joshi, Brand Manager, Prince Pipes & Fittings
“It was a pleasure being a part of the judging. It was really tough for us to select the
winners from the entries. I think the rules were flawless which made the job easier.
I can see that the OOH industry is rapidly evolving and the kind of innovations
offered by this industry is a lot more attractive compared to that of other mediums.”Indrajit Sen, Executive Director, IOAA
I attended Outdoor Advertising Awards judging session, all three rounds, as an
observer to witness the judging process. The judges were by far some of the best
professionals from various categories of the industry who use OOH medium,
therefore the question of bias doesn’t enter into the whole matter at all. Secondly,
in none of the entries, there was any evidence of its representatives who entered it;
also when the people came for their presentations, there was never a disclosure of
their company’s identities. The entire process was conducted without any bias and
of course the final entries go directly to EY representatives who were part of the
process through out. In spite of attending all sessions, I haven’t got any hint of the
winners; it is a completely transparent judging process and the results are entirely
being controlled by EY. Hence, I don’t see any room for improvement. If some
changes happen next year to raise the bar then it would be welcome. Currently
the way they are conducted, I would say it is the best processes for judging a
competition in our line of work that I have come across till date.Pramod Bhandula, Vice Chairman, IOAA
This is the best judging process I have come cross till date which is very robust
and transparent in nature. The process has been judged by some of best
professionals which gave valuable insights throughout the judging. I can’t think of
any improvement as of now.