124 August 2018
YOUNG OUTDOORIANS
Ramya Balkrishnan Assistant Business Manager, MOMS
Outdoor Media Solutions“OOH always provides an opportunity to do something to capture people’s
imagination and get them to pause. That’s the most effective association
you can have for your client. The magnitude, viewability and dramatic
effect of OOH helps advertisers create cut-through and capture consumer
attention in a world where other messages struggle to get through. Being
part of an industry wherein you get to work on a client brief that allows you
to explore multi-media, multi-touchpoints, and multi-ways to advertise within
OOH is itself exhilarating enough. It’s said that the best mentoring happens
naturally through work, but it just doesn’t happen often enough. I've been very lucky
to have so many great mentors at MOMS like Jayesh Yagnik, Niraj Ved & Deepa Gupta.”Sarika Shireskar, Account Executive, Rapport Outdoor Advertising
“In my management studies days, I was hooked to advertising as a subject.
While looking at the different career opportunities in advertising, I came across
OOH advertising and its innovations. The medium requires one to be very
logical with a structured approach. I find that this combination works well
because it allows me to explore my imagination while remaining focused
at the task at hand. Starting from a very raw mind set to be able to handle
bigger brands on my own have been a huge achievement for me. Each
client gives a new experience and getting appreciated for the work adds
a different zeal altogether. I believe mentoring relationships are a shared
opportunity for learning and growth. A good mentoring system is a win-win
for both the mentor and mentee. A career in this industry keeps you on your
toes.”Ritu Taneja, Business Group Head, Kinetic WW
“Since th 3rd semester of my MBA, I had developed keen an interest in branding
& advertising when I decided I wanted to build my career in this field. When I
Googled, a lot of innovations executed, nationally as well as internationally,
struck me. I saw a huge difference in what was done internationally and
across India. And while browsing through the exciting work, I said to
myself, this medium has such huge engagement power. A recent highlight
of my career is that I got the opportunity to work with one of the biggest
advertisers globally – Google. I think that people come together and take
the much-needed steps towards the integration of technology with OOH. We
want more tech people who can easily integrate and innovate. OOH has the
power to connect 100 times better than any of the other medium. I would want
to mentor the new generation entering the industry.”