Outdoor ASIA - July 2018

10 August 2018

WHAT'S NEW

B

VG India, one of the largest integrated services company

in the country has established a domineering media

presence in the city of Pune with the acquisition of a large

number of media assets. OOH media has won rights on

shelters, billboards and media at bus stations from the Pune

Mahanagar Parivahan Mahamandal for the duration of 5

years.

OOH media has won the rights on 850+ bus shelters,

spread across Pune and Pimpri-Chinchwad area. The

stainless steel bus shelters are already constructed

and ready to use, which the company has started to

market for business. Each bus shelter provides 175

sq/ft of media space. While some 100+ shelters are

backlit, the rest may be converted to backlit media, as

per the contract. As of now, the authority is exploring

the scope of constructing more bus shelters, taking the

total number of shelters to 1,000.

As a part of the tender, around 110 hoardings have also

been allotted to OOH Media of which 40 are constructed

and the rest 70 will be built by the company at the designated locations. Also, a set of 119 bus stops at newly

constructed BRT bus stations have been given to BVG as the part of the tender.

Around 18 stations have got display panels constructed while panels at a 101 will be installed by the company

in the span of a few months. This is the first-time ever the authority has permitted advertising rights at the BRT

stations which are premium and centrally located with 700 sq. ft of area. Additionally, there is a set of 12 bus

stands where the company is planning to put lit boxes while a couple of them already have the display boxes to be

used by advertisers.l

P

ioneer Publicity has acquired unipole rights on NH8 from South

Delhi Municipal Corporation (SDMC). Starting from Radisson Hotel

at Mahipalpur till the toll plaza, 6 single left side format connects with

audiences travelling from Delhi to Gurgaon everyday for work and

leisure. The tender has been given for a 3+2 year duration.

The company has re-worked the media as there is a change in size. The new size of unipole is 26’/13’, and front-lit.

Pioneer expects to attract a variety of brands to this media, considering the high traffic on the stretch where the

unipoles are located.l

BVG's OOH Media establishes big footprint in

Pune

Pioneer Publicity wins unipole rights on NH