18 August 2018
in 2017 online and OOH were the only channels
which continued to grow in Australia. We are working
as an industry to continue our trajectory by providing
timely and placed based solutions to advertisers,
developing technology and processes to make it
easier to buy OOH, and refining our reporting of
accurate and transparent data about our growing
audiences. In addition, with advancements in
augmented reality, beacon technology and facial
recognition, we now have new stories to tell about
the creative potential of OOH.Also crucial to our future success, is our ability to
collaborate with government: we are part of the
way cities deliver smart solutions, from free WiFi to
wayfinding and emergency messages through our
network of over 80,000 advertising faces around
Australia. We are one of the only media channels
to give back to cities and the infrastructure we
contribute to cities is valued at $352 million.Ultimately, we are all keenly aware that working
together on solutions creates better outcomes and
that is what will lead the industry into the future.
We are aiming high for 2020, investing, building
and maintaining systems that will future proof our
industry for continued success. lMEDIA MATTERS