40 August 2018
business. It is not to install a software tool. We have
worked for several years now with Ströer in Germany
and can measure the additional revenue brought by our
innovative products. Similarly, our services in Australia
have helped Adshel becoming an innovative leader in
their sector.Any OOH firm opting for your products and services will
have to undertake major retraining of their workforce
to achieve optimum gains from the investments. How
do you help your client organisations in this regard?The implementation of our platform follows a well-tested
and rigorous methodology. As part of this process, we
onboard our client workforce and ensure that they fully
understand each module of our platform. Our project
managers and business analysts are accustomed to
this exercise. The transition to our software is often
seamless.As the majority of the OOH firms in different markets
are small & medium enterprises that may not have
the financial muscle to invest in big ticket business
solutions, are there ‘pay as you use’ cloud-based
offerings for such enterprises?This is exactly how we do our business at Ayuda. We
are a cloud solution, and our pricing model is based on
usage: our customers pay for their use of our software
as they go. It is indeed a "pay as you use" cloud offering
for small and medium, but also for large enterprises.Looking ahead, what are the major changes that
you expect to see on the OOH landscape and how
technologies will shape the contours of the new
landscape?Digital has been a game-changer in the industry and
Ayuda has been following this trend since it started.
We built our digital player 10 years ago and are
the only provider of a fully integrated platform that
extends from sales to invoicing for digital, static and
transit. We see OOH companies continuing to invest
in programmatic selling solutions to increase revenue.
They will also make use of audience data to target
specific demographic groups. Hivestack is an Ayuda
sister company focused on programmatic. The two
companies work in partnership and offer an innovative
OOH programmatic solution that addresses these two
trends.Have you considered establishing your business
presence in India?We would love to. The digital signage market in India is
very promising: a growth of 25.8% has been expected
between 2014 and 2019. Our marketing and sales
teams are currently working hard on the project. l“We built our digital player
10 years ago and are the only
provider of a fully integrated
platform that extends from
sales to invoicing for digital,
static and transit”
THINK DIGITAL