Outdoor ASIA - July 2018

August 2018^51

THINK DIGITAL

What are the benefits of using HTML5 templates to
create local messaging?

We are actually seeing more and more dynamic content
across the digital out-of-home industry, and we wanted
our customers to be able to apply this creative flexibility
with their local messaging. Broadsign Publish is an
HTML5 template based solution, enabling users to
customise dynamic and responsive content.

These templates can have restricted editing
capabilities, ensuring network branding is consistently
followed in every location. Local employees simply fill in
the template with their local information, without any
technical or design skills required. HTML5 also gives
networks more creative flexibility with their messaging.
Integrating location-specific data feeds, like time-of-day
or current weather, adds even more context to each
message.

Who is the target market for Broadsign Publish?

Broadsign Publish is for digital signage network
operators who centrally manage a large number

of screens but need local customisation for their

messaging. The product is ideal for networks that

span wide geographical areas, or for networks whose

individual locations would highly benefit from custom

messaging. Some possible Broadsign Publish customers

include retail stores, shopping malls, healthcare clinics,

municipalities, restaurants and cinemas.

Tell us about how some of your customers who use

local content to improve their messaging.

We work with a large healthcare network that uses local

content customisation to better educate patients and

help them manage their own health. With screens in

waiting areas and even in patient care rooms, clinic

operators display messaging that is relevant to their

patients. This includes opening hours and check-up

reminders, but also carefully selected content that is in

line with clinic-specific issues, including asthma, child

literacy, cancer awareness and more. l