76 August 2018
BRAND SPEAK
Puneet Anand, Senior GM & Group Head, Marketing, Hyundai Motor India Ltd
(HMIL) shares his perspectives on airport advertising and why the auto major has
exhibited a certain preference for clutter-breaking brand campaigns & activations‘Airport advertising conversion
rate is higher’
Puneet Anand, Senior GM & Group Head, Marketing,
Hyundai Motor India Ltd (HMIL)A
utomobile major Hyundai Motor India Ltd (HMIL)
has established an impressionable brand presence
on the approach road to three major airports in the
country -- Indira Gandhi International Airport (IGIA),
Delhi, Chattrapati Shivaji International Airport, Mumbai,
and Kempegowda International Airport, Bengaluru. The
Hyundai signage is hard to miss as passengers head
to the three airports. In recent years, the auto major
has been assiduously taking the OOH route to enhance
its brand presence in key markets across the country.
The large signages on the airport approach roads are
testament to the brand’s interest to stay invested in
OOH for the long-term.