90 August 2018
TRANSIT MEDIA
Rajiv Mittal, Director, Media On Track Entertainment asserts that the railway
media advertising business could grow exponentially with better designing and
packing of the media assets‘Railway media business fully
geared for accelerated growth’
E
ven as Coca-Cola launched its enhanced hydration
and nutritious beverage Aquarius Glucocharge in
the market, the brand opted for railway media branding
of its new product in association with Media on Track
Entertainment. Commenting on major brands like
Coca-Cola taking the rail media route, Rajeev Mittal,
Director, Media On Track Entertainment Pvt Ltd, says:
“It is the charm of the Indian Railways that it caters to
a humongous number of captive audiences every day
of all SEC groups of audience with assured customer
interface. Railway traveling is leisure traveling where
passengers are in a happy state and spending mood
with low mobile connectivity. So, whenever a new
product encounter happens with them, they are open
to try it and then they start discussing about it such
as price, taste and effectiveness. That makes railway
media environment a perfect product sampling and
branding platform. Moreover, it is the only OOH platform‘Railway media business fully
geared for accelerated growth’