Impact – 22 July 2018

AGENCY

AGENCY

CLIENT

CLIENT

CREDITS

CREDITS

CREATIVE AGENCY:

HAPPY MCGARRY BOWEN

CEO: KARTIK IYER

COO: SAMARJIT CHOUDHRY

SR. VICE PRESIDENT:

KUNAL MADHAVDAS

DIGITAL HEAD: ASHWIN DRAVID

SENIOR CREATIVE DIRECTOR:

NAREN KAUSHIK MUDRAKARTHA

CREATIVE DIRECTOR: ANITA RANE

COPYWRITER: VISMAY RAJENDRA,

SNEHA CHATTERJEE

ACCOUNT MANAGEMENT:

CHIRAG SHAH, MEGHNA

MAJUMDAR

CREATIVE AGENCY: LEO BURNETT

ORCHARD

EXECUTIVE CREATIVE DIRECTOR:

AMOD DANI

VP & BRANCH HEAD: MUMBAI:

MANAV RAI AHUJA

CREATIVE TEAM: AMOL MESTRY,

SUNIL GANGRAS, AKAASH AMPILI

ACCOUNT MANAGEMENT:

KANAV SHARMA

MUSIC: SANDEEP PATIL

SINGER: VIVEK HARIHARAN

PRODUCTION HOUSE: PRODIGIOUS

DIGITAL CONTENT

PRODIGIOUS HEAD: HAIDER ALI

PRODUCER: RAHUL BHANSALI

ANIMATOR: YATINDRA SHINDE

Summers stand for cold drinks, vacations,

beaches and holidays. Summers also stand for

heat, humidity, sweat, odour and discomfort.

The message we wanted to send home was

that the summer we want and the one we get

are quite different. When it comes to men’s

innerwear, Van Heusen now has it sorted with

its Anti-Bacterial #Skinwear.

The World Cup is the most exciting and

the most widely watched event. The whole

aspect of making your best team, selecting

the right players from across the countries,

the whole idea of one-upmanship, all of this

just gives you a kick! With #DimaagKiKick

we wanted to showcase how football fans

strategize and think about the beautiful game.

As a business, Innovation is at the core of

our strategy, and with the power of digital

storytelling and contextual targeting,

we have built connect with the intended

consumer group at the right time. We

wanted to ensure the product attributes

stand out and show the customer how we

address their everyday pain points.

Earlier this year, we received a fantastic

response to our first campaign ‘Dimaag Se

Dhoni’, featuring MS Dhoni that was launched

during the T20 cricket season. We’re happy to

roll out our second campaign with him as our

brand ambassador and a football fan just in

time for the football season!

BRAND: : VAN HEUSEN

#YOUR SUMMER

#SKINWEAR

BRAND: : DREAM11

#DIMAAG KI KICK

COMPILED BY - BERYL MENEZES

Mail your latest creatives to [email protected]

AMOD DANI

Executive Creative Director, Leo Burnett Orchard

VIKRANT MUDALIAR

Chief Marketing Officer at Dream11

Creative Director, Happy McGarry Bowen

NAREN KAUSHIK

COO, Innerwear business, Aditya Birla Fashion and Retail

PUNEET KUMAR MALIK

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July 22> 2018 [ impactonnet.com ]

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