Impact – 22 July 2018

R

eal estate company Central Park has

assigned digital duties to iCubesWire

for the second time

consecutively. The agency

will be responsible for

managing social channels,

ORM, listening, website,

digital creatives, performance marketing

and other media duties of the brand.

iCubesWire bags the

digital mandate for

Central Park

10

AD & ACCOUNT

July 22> 2018 [ impactonnet.com ]

Rahil Ansari, Head, Audi India with the Audi Mobile Terminal, a fully func� onal mobile showroom designed to

provide complete Audi experience to the customers

Twitter, in an attempt to fight

spam and bots, is removing locked

accounts from follower count

of users globally. As part of the

initiative, the social media giant is

believed to have suspended over

70 million bots over the last two

months. This purge of fake profiles

and bots is part of Twitter CEO

Jack Dorsey’s attempts to “increase

the collective health, openness,

and civility of public conversation,

and to hold ourselves publicly

accountable towards progress.”

Keith Weed, CMO, Unilever,

applauded Twitter’s crackdown

on fake accounts. Expressing his

support, Weed tweeted, “Pleased

to see @twitter taking a big stand

against the fake followers polluting

the digital ecosystem. Great step

forward which strengthens the

industry - I hope to see more

following.”

TWITTER CRACKS

DOWN ON FAKE

NEWS & BOTS

STORY OF THE WEEK

P

ublicis Beehive, the full-service ad

agency from Publicis Worldwide,

has won the creative

mandate of Chinese

e-commerce fashion

brand Club Factory.

As its creative partner,

Publicis Beehive will play an integral role

in launching the brand in India.

Publicis Beehive wins

the creative duties

of Club Factory

A

pparel brand, Monte Carlo Fashions

Ltd., has announced Publicis India as

its creative

agency. The

agency won

the account following a multi-agency

pitch and will handle the business out of

its New Delhi office.

Monte Carlo signs

Publicis India as its

creative agency

INDUSTRY

O

mnicom Group, Inc.

has rolled-out Omni,

its people-based precision

marketing and insights

platform, designed to

identify and define personalized

consumer experiences at scale across

creative, media, CRM as well as other

Omnicom practice areas.

S

ony Pictures Network (India),

the official India broadcast

partner for FIFA World Cup

2018, has got 35 brands on-

board for the finale. SPNI started the

FIFA World Cup 2018 with 15 clients

including sponsors and spot buyers.

Omnicom gives

push to data-driven

marketing with Omni

FIFA World Cup

2018: SPNI gets 35

brands on board

The new BMW 3 Series Gran Turismo

Sport launched in India