Oman Economic Review – August 2018

effectively, by raising awareness in
various communities, including its
own staff, stakeholders and joint
venture partners. In 2018, Shell signed
a Memorandum of Understanding with
Petroleum Development Oman (PDO),
Oman LNG (OLNG) and Shell Oman
Marketing (SOM) and Oman Road
Safety Association (ORSA) to launch

a child seat campaign called ‘keep

them safe’. With the support of the

Royal Oman Police (ROP), the company

formed an executive committee, and

is working closely with ORSA to raise

awareness to ensure that child seats

are a driving force in enhancing the

safety of children from injuries and

fatalities on Oman roads, in line with

government’s efforts and recent passed

legislation.

In close collaboration with the Ministry

of Education, Shell is able to bring

communities together through the Shell

Road Safety Awards. With over 1000

schools participating over the years,

this annual nationwide road safety

awareness competition aims to create a

generation that fully comprehends and

understands the basics and complexities

of road safety. Year on year, the

competition receives enthusiasm and

excitement. As a result, innovative and

creative road safety projects that ranged

from social media campaigns, music

videos, short videos and plays were

introduced in schools and within the

community. The amount of social media

buzz Shell Road Safety Awards received

this year was impressive, with schools

and students utilising the platform to

showcase their projects. The official

hashtag of the competition was trending

across Oman for more than a week. The

commitment shown from the students

and schools was very inspiring. The

best projects will be recognised later in

September of this year.

Shell is also a founding member of the

Oman Road Safety Association (ORSA),

the first and only registered non-

governmental road safety organisation

established under the Ministry of

Social Development. ORSA strives to

make roads in the Sultanate of Oman

the safest in the world. Its mission is

to reduce road traffic death and injury

from road crashes and help implement

a comprehensive approach to post crash

social effects.

Inspiring next generation

With its commitment to fostering

innovation and inspiring the next

generation of engineers, the Shell

Eco-Marathon is an initiative that Shell

started decades ago, motivated by a

desire to involve the creative minds of

young people in the transition towards a

more sustainable and low-carbon energy

future. The competition is a hub for

innovation, networking, collaboration

Muna Al Shukaili

General Manager - External

Relations and Social

Investment Lead at Shell

Development Oman