Oman Economic Review – August 2018

6666 August 2018

M

uscat Insurance Company

(MIC), one of the largest

insurance firms in the

Sultanate, unveiled its

new global brand identity recently,

under the auspices of HE Yahya Al

Jabri, chairman of the Special Economic

Zone Authority Duqm (SEZAD) and of

Capital Market Authority (CMA) at The

Kempinski Hotel Muscat, Al Mouj. The

event was attended by MIC chairman,

Sheikh Aimen Ahmed Al Hosni, board

of directors, management team, staff

members and the media.

The new brand identity, which marks

the most significant change to the

company’s brand since its inception

in year 1995, includes an updated

visual identity, logo and tagline.

“It was time for a change”, said Philip

K Philip, CEO at Muscat Insurance

Company. “Now, over two decades later,

being friendly and approachable isn’t

enough. What consumers are looking

for, from a company like ours, is a

partnership to positively impact our

customers’ lives and the communities

we serve. By doing so, our goal is to

become one of the region’s leading

insurance companies.”

The new branding push is the first

comprehensive rebranding for MIC

since 1995. “Our new brand reflects

our company’s transformation and

differentiates us in the marketplace,

ultimately driving greater value for

our customers and shareholders,” said

Philip. “MIC’s long-term commitment

to helping customers during their most

difficult moments has led to a new

underpinned phrase, ‘Like A Brother’.”

There were two other major

announcements at the event: launch

of the new comprehensive insurance

management system and the refreshed

website of the company.

“This is the first time we have made any

changes to our insurance management

system. We decided to move to a new

Muscat Insurance Company has unveiled its new brand,

introduced new insurance management system and launched

its refreshed website

INSURANCE