India Today – August 13, 2018

JEWELLERY

BRAND

History

Marque

History

Marque

History

THE

OF

T

he legendary Patek Philippe tagline “You never actu-

ally own a Patek Philippe. You merely look after it for

the next generation,” would probably work just as well

for any heritage brand that grants lineage and legacy,

a pride of place in its identity. Renowned jewellery

house, Kishandas & Co. is a manifest expression of that sentiment.

For a 148-year-old brand story that dates back four generations, it

is interesting to note that they only launched their flagship atelier

in Hyderabad as recently as December last year. Rooted in classi-

cism but theatrical in appeal, the jewellery shines forth with the best

of Hyderabad, whether in the elegant renditions of pearls or in the

craftsmanship of vintage designs. Another hallmark of their brand of

luxury is that none of their pieces are replicated; the design begins

with the gem and its rarity and so offering two of a kind is just as rare

as their collection, they claim.

With the finest grade gems set in delightful combinations of

gold, polki and pearls in traditional designs, each piece is a col-

lectible and makes the cut for a prized heirloom. It’s no wonder

that the brand boasts generations of loyal clients that continue

to patronise their ‘one-of-a-kind’ jewels. From a roster that once

included royals and members of the Nizam of Hyderabad’s court,

the family prides itself in forging ties, whether it’s with their cus-

tomers or tradition. For this photoshoot for India Today Spice, four

remarkable women—author and art and textiles curator Anju Pod-

dar, kuchipudi dancer Yamini Reddy, fashion designer Anushree

Reddy and the Begum of Bhopal’s grand daughter-in-law San-

geeta Jung—share why this particular brand of beauty has stood

the test of time and what accounts for their generational appeal.

ANUSHREE REDDY, 33

FASHION DESIGNER

I remember my grandmother and
then my mother buying jewellery
from here; it is their timeless jewellery
that has made me a loyal customer
as well. Despite being traditional, I
can still still wear my grandmother’s
jewellery; it’s the same with Kishan-
das as well, as you can wear and pass
on their creations. I love their satla-
das (mulit-layered necklaces).

The 148-year-old jewellery brand Kishandas & Co. celebrates

classicism in design with traditional craftsmanship

By CHUMKI BHARADWAJ | Photographs By RAVI REDDY

INDIA TODAY SPICE 29 AUGUST 2018