their toes, some on tenterhooks, depending
on how prepared they are to answer the boss’s
questions or follow his orders.
At a distance, the three-dimensional logo
of Antonio’s vision—a letter “R” formed like a
stack of six cards—owns the space. It stands
for the word “revolution,” but the association
to the name “Robbie” is quite evident as well.
“The company is me. It is a combination
of me and the business. Robbie in a
business is Revolution,” he declares,
admitting that he wanted a company name
that started with his initial. “I literally
went to the computer and asked myself,
‘I want something starting with R, that
stands for game-changing. It came up with
‘revolt’ but I found that too strong, too
confrontational. ‘Revolution’ sounded
better—but incomplete.
“So I asked myself again, ‘What was I
trying to do? Prefab?’ That didn’t sound
nice at all. Then I thought of pre-crafted.
That was better.”
The concept of Revolution Precrafted
was born in 2015. It is basically a collection
of limited edition, pre-crafted properties,
including homes and pavilions and even
museums, exclusively designed by at least
80 of the world’s top designers whom
Antonio calls “Revolutionaries.” The R-list
include Pritzker Prize awardees like the
late Dame Zaha Hadid and Jean Nouvel of
Louvre Abu Dhabi fame, designer David
Salle, and celebrity Lenny Kravitz; from
the local scene, he has Kenneth Cobonpue,
Budji+Royal, Ed Calma, and artists RonaldCOCOONED
Ellipsicoon
Retreat
Pavilion by
Ben Van
Berkel of
UNSTUDIO
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