Green consciousness in India 49Mahwar, Ranveer Singh, N. K. Verma, S. P. Chakrabarti, and D. K. Biswas. 1997.
“Environmental Auditing Programme in India.” Science of the Total Environment 204
(1): 11–26. doi:10.1016/S0048-9697(97)00161-7.
National Geographic. 2012. “Greendex Indians.” Accessed September 15, 2015. http://
images.nationalgeographic.com/wpf/media-live/file/Greendex-Indians_FINAL-
cb1409255777.pdf
NDTV. 2012. “The best of Greenathon 4.” YouTube video, 17:45, posted by NDTV, May
- Accessed November 3, 2015. https://www.youtube.com/watch?v=PbcrDY0WuW8.
Nerolac Paints India. 2012. “Nerolac TVC-Lead free paints.” YouTube video, 0:20, posted
by Nerolac Paints India. Accessed November 3, 2015. https://www.youtube.com/
watch?v=_lUzjt5Qq-w
Nicolau-Gonzalbez, Juan L, Francisco J. Mas-Ruiz, and Aurora Calderon-Martinez. - “Commercial and Philanthropic Sponsorship: Direct and Interaction Effects on
Company Performance.” International Journal of Market Research 47 (1): 75–99.
Ottman, Jacquelyn. 1998. Green Marketing: Opportunity for Innovation. Chicago, IL:
NTC Business Books.
Peattie, Ken, and Martin Charter. 2003. “Green Marketing.” In The Marketing Book, edited
by Michael J. Baker, 726–56. Oxford and Burlington: Butterworth-Heinemann.
Polonsky, Michael Jay. 1994. “An Introduction to Green Marketing.” Electronic Green
Journal 1 (2). http://escholarship.org/uc/item/49n325b7.
Prasad, Ashok. 2014. “India’s New CSR Law Sparks Debate among NGOs and Businesses.”
The Guardian, August 12. Accessed September 4, 2015. http://www.theguardian.com/
sustainable-business/india-csr-law-debate-business-ngo.
Renfro, Leigh Ann. 2010. “Green Business Operations and Green Marketing.” Gatton
Student Research Publication 2 (2), Gatton College of Business & Economics,
University of Kentucky.
Roy, Arundhati. 1998. “The End of Imagination.” Outlook India, August 3. Accessed
September 11, 2013. http://www.outlookindia.com/article.aspx?205932.
Saxena, Rachna. 2010. “The Middle Class in India.” Deutsch Bank Research, February 15.
Accessed September 10, 2015. http://www.dbresearch.de/PROD/DBRINTERNET
DE-PROD/PROD0000000000253735.pdf.
Shah, Priya. 2013. “Green Consumerism.” Asia Pacific Journal of Management and
Entrepreneurship Research 2 (1): 51–5.
Shatrujeet, N. 2002. “Tata Salt Expands ‘Purity’ Proposition with Desh Ka Namak
Campaign.” Afaqs!, August 19. Accessed 11 September 2013. http://www.afaqs.com/
news/story/4771_Tata-Salt-expands-purity-proposition-with-Desh-Ka-Namak-campaign
The CSR Journal. 2014. “Ethical Consumerism: Look Before You Buy.” The CSR Journal,
August 1. Accessed September 15, 2015. http://thecsrjournal.in/ethical-consumerism-
look-before-you-buy/.
The Hindu. 2015. “Unused Rural Toilets to Face Public Scrutiny.” The Hindu, January 1.
Accessed January 5, 2015. http://www.thehindu.com/news/national/swachh-bharat-
goes-hitech-govt-to-track-toilet-use-in-realtime/article6742186.ece?utmsource=RSS
Feed&utm_medium=RSS&utm_campaign=RSS_Syndication.
The Indian Express. 2010. “Dell India’s Green Steps!” The Indian Express, June 4.
Accessed September 15, 2015. http://archive.indianexpress.com/news/dell-indias-
green-steps-/629530.
Times of India. 2014 “PM Modi Ropes in Celebrities for his ‘Swachh Bharat’ Challenge.”
The Times of India, October 2. Accessed October 5, 2014. http://timesofindia.