India’s 100 Richest
Genomal, who controls publicly listed Page Industries, doubled his wealth in the past 12 months. In June, Jockey International extended its licensing
deal with Page to 2040, causing the company’s shares to jump. Genomal has also added new stores and launched an underwear line for young girls.
Jockey’s association with the Genomal family goes back six decades, to when Sunder’s father, Genomal Verhomal, was living in the Philippines and
imported and sold Jockey underwear to American soldiers stationed there. The Indian partnership started in 1994.
72 | FORBES ASIA OCTOBER 2018
SUNDER GENOMAL: LONG IN THE SHORTS