Expat Living City Guide – June 2018

#01-10 Tan Boon Liat Building

315 Outram Road

6270 2544

emperorsattic.com

#1 New Name

The biggest change for

Emperor’s Attic has been its re-

naming and branding. Formerly

known as FairPrice Antique, the

store’s owner Chantal Travers

decided that, after 17 years in

operation, there was clearly still

some confusion as to whether it

was linked to NTUC, or indeed

a dusty old antique shop. “When

I took over the business in

2016, it was never my intention

to change the name, but it

became apparent there was still

uncertainty around the brand.”

A competition to rename

the store concluded in March

It’s been an eventful year for Emperor’s Attic –

formerly FairPrice Antique. Here are three

of its key moments.

All Change

this year when Chantal picked

winning entry Emperor’s Attic,

feeling it embodied exactly what

the company is today. “The first

word speaks to our northern

Chinese heritage, and ‘attic’ gives

it a sense of grounding, with an

implication of affordability and

hinting at a place to find unique

and hidden treasure.”

#2 Mattress

Matters

Chantal also founded in-store

sister company Willow Mattress

at the start of this year. These

certified 100 percent natural latex

mattresses are anti-microbial,

anti-dust mite and anti-mould,

providing a healthy sleep surface for

you and your family. There’s a Willow

mattress to try out in Emperor’s Attic,

to trial, or you can buy online and

take advantage of the 100-night sleep

trial. If you don’t like it after that, you

get your money back.

#3 Refreshed

Events

The store’s quarterly “nice to have”

pop-up evening events have been

refreshed, and now operate under

the name Bazaar, running as a series

of themed mini bazaars within

the shop.

DESIGN YOUR SPACE

CITY GUIDE 2018 97