theceomagazine.com | 47your
claims.”claims.”
“We work for
BDO INSURANCE GENERAL MANAGER
TRACY TAN BELIEVES INSURANCE SHOULD
BE AVAILABLE TO ALL FILIPINOS, AND SHE’S
LEVERAGING TECHNOLOGY, CULTURE AND
INNOVATION TO MAKE THAT A REALITY.WORDS HOLLY JOHNSON • IMAGES JASPER SALCEDAyour
T
hroughout our lives, we seek partners that understand us and help us achieve
our goals, through both challenges and celebrations. For millions of Filipinos, that
partner is BDO Insurance Brokers, Inc. (BDOI). Priding itself on working for its
clients, not insurance companies, BDOI has risen to become a top insurance broker
in the Philippines.
General Manager Tracy Tan explains that with its size, business volume and
profitability, the company has the clout to get its clients the best insurance package, customised
for their needs, and at the best price. “We work for our clients, we work for their claims, and
we promise peace of mind,” she notes. As a subsidiary of BDO Unibank, and a member of the
powerful SM Group, BDOI offers a wide range of coverage in property, motor, engineering,
casualty, life, personal accident, employee benefits and specialty lines of insurance.
“We’re a market leader in all major insurance lines – occupying the first or second position
in every category except in health, where we’re still in the fifth position,” Tracy explains. “We’ve
achieved this by tapping into BDO’s rich customer base and applying a ‘total needs’ approach,
where we aggressively capture opportunities beyond the insurance lines required by a loan or
lease. We also benefit from the sustained growth of the SM Group, as we’re involved in all its
main investment and strategic projects.”
Throughout her career, Tracy has always had ties with the insurance industry. After starting
out in product management, in 1995 Tracy joined CMG of Australia, the first integrated financialtheceomagazine.com | 47»
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