The CEO Magazine Asia - 10.2018

“DB Schenker is expanding its footprint in Singapore,

providing further evidence of their position as the

world’s leading global logistics provider. We are very

pleased be to be their partner again for another state-

of-the-art logistics facility.” – Jeff Read, Managing

Director, Loedige Asia

has 14 facilities – six of which are purpose-
built logistics hubs – throughout Singapore,
with a combined footprint of more than
240,000 square metres. To prepare itself for
the non-stop influx of foreign investors in
Asia, the business continues to invest heavily
in automation to handle growing volumes of
goods, while increasing reliability, gaining
better data visibility, and reducing manpower.
“Robotic process automation,
digitalisation and big data are the three
main technology areas we’re focused on.
Already, we have adopted automatic weight
dimensioning for all our operations, as well
as automated packing lines and even RF
imaging,” Charlie explains. “We’re also
building a new facility, Red Lion. Valued
at more than €101 million, it is the most
expensive investment in the history of DB
Schenker worldwide, and our first air freight
and contract logistics integrated warehouse.”
Red Lion will provide an innovative
end-to-end supply chain solution that will
allow Schenker Singapore to meet its

customer’s need for highly repetitive and

fast-paced operations as well as integrated air

freight and contract logistics services, while

also offering competitive costs.

“We strongly believe we can improve

the shared storage of air imports and exports

and contract logistics, helping us to reduce

dependency on labour, resolve pooling and

optimise warehouse storage space. This is all

located in the Free Trade Zone,” Charlie

explains. “The idea behind the name Red

Lion comes from the fact that Singapore has

previously been seen as the little red dot and

commented on as such. However, I believe

Singapore is a lion city – it’s fierce and able.

Now, when people hear the name Red Lion,

they immediately associate it with Singapore

• the fierce, bright red spot in Asia.” »

to come

Half page advert

loedige singapore