72 | theceomagazine.comThat’s the
power of
“
empowerment.
THE MANAGING DIRECTOR OF
DUTCH LADY MILK INDUSTRIES
BERHAD, TARANG GUPTA,
KNOWS HOW UNPREDICTABLE
THE MARKET CAN BE, SO HE’S
PLANNING LONG-TERM.WORDS OLIVER FEATHERSTON
IMAGES KEVIN & KIM PHOTOGRAPHYB
efore becoming Managing Director of Dutch
Lady Milk Industries Berhad (Dutch Lady
Malaysia), Tarang Gupta had worked not just
in many different roles, but also in locations
across the world, granting him a diversity of
experiences. One position that stood out for
him, in particular, was when he was the FrieslandCampina
Marketing Director in Nigeria between 2014–17,
preceding his current role.
“We had oil prices tanking, the election, geopolitical
and economic change, multiple crises, including safety
and security crises, and Ebola,” reflects Tarang. “My
experience in that country has taught me the one
thing that’s certain is change and volatility.”
For Tarang, his experience working in Nigeria
drove home the significance of the ‘VUCA’ concept.
Originally used by the US Army War College, the term
has come into vogue as an important part in strategic
leadership, and emphasises the ‘volatility, uncertainty, »”
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