78 | theceomagazine.com
THE WAY.
WE
LEAD
WANT TO
“
”
CEO TOM DE LEON JR IS ENSURING LBP INSURANCE
BROKERAGE, INC. OFFERS SERVICES TO THE
DISADVANTAGED PEOPLE OF THE PHILIPPINES.WORDS OLIVER FEATHERSTON • IMAGES JASPER SALCEDAT
he Land Bank of the Philippines is the fourth-largest bank in the
archipelago. So, you might expect LBP Insurance Brokerage, Inc. (LIBI),
the bank’s insurance provider, to target clients that match its profile.
However, LIBI has dedicated itself to providing services to low-income
and disadvantaged individuals across the country.
“What’s unique to us is our special focus on farmers and fishers,”
says Tom De Leon Jr, CEO of LIBI. “They are the priority market of Land Bank.
We pride ourselves on developing this particular market.”
Before he became the CEO of LIBI, Tom served on the company’s board as
Chairman of the Risk Oversight and Corporate Governance Committees from- It was during this time that he was able to gain a sense of LIBI’s purpose,
which went on to inform his role as CEO. “Land Bank is focused on lending to
this disadvantaged portion of our society,” he says. “By going around the country, »
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