14 | theceomagazine.comThis is the essence of the mission
driving Robbie. Revolution is not just a
for-profit organisation; it’s a for-purpose
one as well. That purpose is what he
describes as the democratisation of design,
while transcending economic and
geographic barriers. This is Robbie’s way
of giving back which, to a large extent,
drives his work. It’s also one of the ways
he defines his success.
“Success is when you’ve done things
not just to benefit yourself but to benefit
others, whether it’s your clients, your
employees, your suppliers or society at
large,” Robbie says. “At Revolution, it’s
important for us to democratise design
as well, to provide things that people can’t
necessarily access. I don’t think you’ve
ever heard of a business that allows you
to buy a prefab designer house for a little
over US$100,000.”BROAD APPEAL
In pursuit of global reach, Revolution
goes on roadshows, demonstrating its
products to as wide an audience as
possible. “We’re trying to add a bit more
appeal and an aspirational element towards
creating something that is potentially very
impactful in myriad different countries,”
says Robbie. “We’re working on a
plethora of deals right now. We’re trying
to go for 25 countries this year, and we’ve
already signed on 24, so we’re almost
there. We also have US$8.5 billion worth
of project revenues.”
The effort to become international is
clearly well on its way to being achieved.
With a presence on most continents, the
company only needs to continue that
expansion into every country it can. “I’ve
said we want to be in every region of the
world – which we are – and then we can
just execute products,” Robbie says.“SUCCESS IS WHEN
YOU’VE DONE THINGS NOT
JUST TO BENEFIT YOURSELF
BUT TO BENEFIT OTHERS.”