theceomagazine.com | 95company Grand View Research. Asia is showing
some of the highest double-digit growth in this
sector, with regional sales expected to reach
US$10 billion in the coming years. According
to Ecovia Intelligence, two of the fastest growing
markets for organic and sustainable products are
China and India, largely bolstered by growing
awareness of organic production methods and rising
disposable incomes. Concerns over food safety and
quality are also driving the organic trend, particularly
due to the high incidence of food scares such as
contaminated meat and ‘gutter oil’.
However, while it’s home to eight per cent of
the world’s organic farmland, Asia’s organic food sales
only account for six per cent of the global total of
US$91 billion. And despite being projected to grow
by 12 per cent year-on-year to 2025, organic sales
today account for less than one per cent of total food
sales across Asia – even in the top three markets of
China, South Korea and Japan.
Given its rapid growth throughout South-East
Asia, MELILEA is constantly bringing forth new
ideas to advance its brands and drive growth in
the organic market. “Because we’re present in so
many different international markets, we have to
navigate cultures, languages and regulations. In »“Over the past 20-plus years, we’ve had a tacit understanding on
product quality which has allowed us to produce products ahead
of the curve as well as streamline the R&D process. It would be hard
to find a better business partner.” – Martin Liao, Managing Director,
Biog Max BiotechnologyPower
couple
MELILEA Co-founder and Executive President,
Alan Wong’s wife STELLA CHIN is a powerful
example of female entrepreneurship in business.
With more than 25 years’ experience in
international marketing, as well as business and
operations management, she balances family
with a successful career – even finding time for
charitable works.
In her mission to empower women
in business, Stella founded Stellavingze
International with the aim of uniting and
building on the skills of women playing active
roles in family, business and wider society.
In 2015, Stella became the first Chinese
woman to receive four awards at the 12th
Annual Stevie Awards for Women in Business,
winning Female Entrepreneur of the Year –
Consumer Products; Female Entrepreneur
of the Year in Asia, Australia or New Zealand;
Female Executive of the Year – Consumer
Products; and Mentor or Coach
of the Year.WHEN PEOPLE THINK
ORGANIC, THEY THINK
EXPENSIVE. HOWEVER, WE’VE
CREATED COMPETITIVE
HEALTH PRODUCTS AND
SUPPLEMENTS AT A GOOD
PRICE, SO EVERYONE CAN
AFFORD TO BUY ORGANIC.”
Interview | INNOVATE