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a fast-changing, competitive world, we must also
constantly upgrade our technology and business
models across our branches and outlets,” Alan
explains. “While each country is different, we’ve
found that an increasingly organic lifestyle is an
emerging trend in most countries, particularly in
the US. When people think organic, they think
expensive. However, we’ve created competitive
health products and supplements at a good price,
so everyone can afford to buy organic.”
Alan believes that education is essential and the
main hindrance to the organic industry in Asia is
a lack of basic consumer understanding. “We invest
a great deal of time and resources in public talks to
share the benefits of an organic lifestyle. Unlike many
wellness companies, we go a step further in educating
people – not simply trying to sell our products,” he
notes. “We show them how to source their food, and
why it’s important to support organic farmers and to
live in an environmentally friendly way.”ALAN WONG
is the winner of
the prestigious 2011
Stevie International
Business Award
Executive of the Year.
He is also among the 80
Outstanding Chinese
Entrepreneur and the
Outstanding CEOs in
the Asia accolades.
MELILEA International
was among the winners
at the European Awards
for Best Practices 2018,
recognised by the
European Society for
Quality Research.