28 | theceomagazine.com
A
s the company behind beloved household names such as Betty
Crocker, Cheerios, Old El Paso, Yoplait and more, General
Mills has a simple yet powerful mission – to serve the world
by making food that people love. With origins dating back to
flour production in the mid 1800s, its food is now marketed in
more than 100 countries on six continents through 89 leading
brands and numerous smaller brands worldwide.
A driving force in the company’s international growth is its Asia-Latam
segment, catering to the largest and fastest-growing consumer market on the
planet. Responsible for nurturing and expanding General Mills’ activities in
North and South-East Asia since 2017, Managing Director Piony Leung is
armed with more than 25 years’ experience in sales, marketing, retail and
fast-moving consumer goods – not to mention her proven track record in
turning businesses around. »GENERAL MILLS NORTH AND SOUTH-EAST ASIA
MANAGING DIRECTOR PIONY LEUNG IS FOSTERING
A CULTURE OF CREATIVITY, ACCOUNTABILITY AND
A COMMITMENT TO QUALITY INGREDIENTS TO
DRIVE GROWTH ACROSS THE SECTOR.
WORDS HOLLY JOHNSON • IMAGES GENERAL MILLS
Good food
MAKES PEOPLE
HAPPY.
INSPIRE | Interview