The CEO Magazine Asia - 09.2018

(WallPaper) #1

“After starting out in the
beauty and non-food industry
with companies including
Procter & Gamble, British
American Tobacco, L’Oréal, and
Esprit’s Red Earth Cosmetics,
in 2007, I moved to Mars Food
Inc in the capacity of General
Manager, as well as Vice
President Marketing for the
Asia–Pacific business. These
experiences taught me the
importance of being authentic
and to appreciate diversity.
Most importantly, as a business
leader, you have to drive
sustainable growth,” says Piony. Having worked across
cultures in personal care, skin care and cosmetics,
chocolate, and pet food, Piony was well-equipped to
take control of General Mills’ activities in Hong
Kong, Taiwan, Korea, Singapore, Malaysia, Thailand
and Indonesia.
“The food retail industry is always changing.
Consumer awareness is constantly increasing as people


demand top-quality ingredients
and more transparency when it
comes to sourcing, production
and distribution. They want to
know every detail about the
product as it moves along the
supply chain from farm to
shelves,” she explains. It has
always been a part of General
Mills’ strategy to improve the
lives of its people and make
food that people love. This starts
with the farmers growing the
produce, continues on to the
wellbeing of factory workers,
and ends with delivering the
best nutrition and variety to the consumer.
Realising the growing number of health-conscious
consumers seeking organic products, General Mills
designed a product line specifically for plant-based
eaters. Started in Hong Kong and eventually
spreading worldwide, the ‘Green Monday’ movement
encourages people to eat a vegetarian diet every
Monday. “It’s transforming the way people look at the

Piony Leung


on leadership


“My leadership philosophy revolves
around three things – vision,
passion and compassion. My vision
is to make a difference to society,
whether that be a small group of
employees or an entire community.
I want to make an impact on people
and bring out their inner beauty.”

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PARKnSHOP (HK) Limited

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