theceomagazine.com | 53“Innovative technology, precision and relevant design are subjects that
have united Hamberger Sanitary and Duravit for generations. We are
a proud partner of Duravit and are pleased to help apply the final touch
to their premium ceramics with our toilet seats.” – Johannes Wiget,
General Manager, Hamberger Sanitary China4.0 principles. “Sustainable growth is what we have
aspired to since our founding some 200 years ago.
By laying a strong foundation for growth with our
construction of the Chongqing factory – one of
the world’s most modern ceramic factories – our
production capacity is expected to rocket.” In
conjunction with its two older factories in
Chongqing and Shanghai, Peter says this new facility
will bring China’s manufacturing capacity up to
1.5 million products per year, supplying to both Asia
and the US.
Through constant innovation, Duravit aims to
meet the present and future requirements of its clients
across all areas. Unlike traditional ceramic factories,
Duravit chooses to use automation wherever possible
to ensure efficient operations, save energy and
systematically reduce emissions. “While we are a
family business with century-old traditions, we also
stand for innovation in the field of good design, top
quality, and the intelligent use of technology.
“To me, Duravit is a company with an
accomplished past and limitless future possibilities,”
says Peter. “While increasing our online exposure and
ecommerce activities, we will spare no effort to lead
the move to integrate furniture and luxury to create
‘living bathrooms’. We’re contemporary without being
trendy, more straightforward than opulent, and always
timeless. We adopt comfort-enhancing technology,but never at the expense of design.” By devoting
itself to these principles, Duravit can create a
consistent design language that extends beyond the
individual products in the bathroom by taking a more
holistic approach.
Peter explains that government policies to prevent
overheating in the real estate market have had some
impact on the business. “Despite some volatility, we
keep ourselves well-prepared and, as always, stick
together as one. Following a rather weak 2015, we
achieved outstanding revenue performance in 2016
and 2017,” he says. This growth is strongly reinforced
by Duravit’s bond with its national distributors and
European counterparts. “With robust, loyal partners
like Hamberger Sanitary, we are thriving in
a marketplace that is dynamic and competitive like
nowhere else. We are determined to continue this
successful collaboration alongside our proven strategies
for Chinese customers. Duravit is the future of
bathrooms and we will always deliver on our mission
without compromise.”“ ON DURA VIT’S GLOBAL BUSINESS
MAP, CHINA IS ONE OF THE
MOST IMPORTANT AND DYNAMIC
MARKETS WITHIN THE GROUP.”Duravit Innovation and
Production CenterA SUSTAINABLE BATHROOM
It is Duravit’s declared goal to return as
much as possible to the production cycle. Its
developers and designers focus on energy-
efficient and water-saving solutions, the
recycling of materials, environment-friendly
manufacturing, and the creation of timeless
products that retain both their appeal and
usability for years.