New Zealand Listener - November 5, 2016

(avery) #1
NOVEMBER 5 2016 http://www.listener.co.nz

T

he toast crumbs flew last
year when research revealed
more Kiwis now consume
the internet at breakfast than
flick through print news-
papers. Circulation continues
to plummet, with the capital’s
Dominion Post falling almost 15% in a year
and one Sunday paper dropping by nearly
20%, according to recent figures.
The Marlborough Express celebrated its

A New Zealand newspaper war ignited 100 years


ago revolutionised the way stories were told to


readers – just as the internet has transformed


today’s media landscape. by REDMER YSKA


SUNS OF ANARCHY


PAPERS PAST


HERITAGE


150th anniversary earlier this year, but
owner Fairfax Media has now flagged cut-
ting the newspaper’s publishing days some
time next year as a “likely scenario”.
All the while, digital channels such as
Facebook are swallowing the news. So it
wasn’t a surprise when a recently leaked
memo from digital news site Stuff to its
journalists revealed its 8am and 4pm news
conferences would focus on stories likely
to go “viral”. With half the audience now

on mobile phones and
checking high-traffic
sites such as the Mail-
Online, Stuff news bosses
are chasing “your best
social/share-
able content”.

Ted Huie, a pushy young
Australian, launched the
feisty Sun newspaper in
Christchurch in 1914.
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