The Sunday Times - UK (2022-05-22)

(Antfer) #1

8 The Sunday Times May 22, 2022


BUSINESS


of the research, annual wage-rise settle-
ments were consistently coming in at an
average of about 2 per cent. That has now
risen to 3 per cent, said Boys. “It’s the
highest we’ve seen in the last ten years.”
His analysis suggests that workers in
some sectors are enjoying big pay
increases. Finance and professional ser-
vices wages, for instance, show a total
rise of more than 15 per cent.
“Even the people who aren’t getting
bonuses are getting large nominal pay
rises. It’s just that in the face of inflation,
it doesn’t cut the mustard,” Boys said.
For the private sector as a whole, total
pay rose 11.7 per cent in March — though
Boys cautioned that this was not a sign of
economic strength. “That’s not driven by
an increase in profitability or productiv-
ity. Ideally what you want in an economy
is to get more efficient at doing things,
then wages will naturally rise,” he said.
The overall average was dragged down

We want people to


bring their best


selves to work.


They need to have


no money worries


to staff who can refer chefs — a practice
increasingly being adopted by other hos-
pitality venues.
This also reflects the recruitment crisis
that has gripped the sector as Covid lock-
downs eased and workers who had spent
long periods on furlough jumped ship to
other employers, such as retailers. But it
is not confined to hospitality.
“Almost all the main economic sectors
have seen an increase in vacancy ratios
[adverts per jobseeker] over the last 12
months,” said Kennedy. “Industries such
as accommodation and food and arts and
entertainment, which previously relied
less on bonus payments, are now making
greater use of them.”
However, Jon Boys, a labour market
economist at the Chartered Institute of
Personnel and Development, said that
base wages were also rising. The HR body
has been conducting a survey of hiring
and pay for the past decade. At the start

Tech recruiter Sophie Thompson was
given a 10 per cent raise in April

C


onfetti spewed out of the
envelope as Sophie Thomp-
son opened it. The message
inside was even more sur-
prising: she was to receive a
10 per cent pay rise.
She wasn’t alone: her 50
colleagues at the specialist
tech recruitment firm For-
syth Barnes got similar news
at the same time. “We were just really
shocked,” said Thompson, 25.
Scott Parsons, managing partner at the
six-year-old business, said he had been
looking at inflation data and feared the
impact this could have on his 50 staff in
London, Nottingham and New York.
“We want people to bring their best
selves to work, as well as when they go
home in the evening [knowing] they’ve
not got money worries,” said Parsons, 34.
Thompson, marketing co-ordinator at
the headhunter, said her friends were
delighted — and envious. When she
posted the news on her LinkedIn page
last month, she received 22,000 likes
(she is usually happy with 30) and 1.7 mil-
lion hits. “I don’t know anyone who has
[had a rise], so when I made the
announcement they were thrilled for me.
But their immediate response was also, ‘I
hope my employer does the same.’”
Britain certainly needs a wages boost
to combat the cost-of-living crisis sparked
by inflation hitting 9 per cent in April, the
highest the consumer prices index has
reached in 40 years. But Andrew Bailey,
governor of the Bank of England, would
rather the nation showed restraint. He is
under fire for failing to keep inflation at
the Bank’s 2 per cent target rate and has
warned that prices will be rising by more
than 10 per cent by the end of the year. In
April, the jump in the average electricity
and gas bill was a staggering 53 and 95 per
cent respectively, putting enormous
pressure on household expenses.
Yet Bailey is concerned that fast rises in
pay could create an inflationary spiral,
because if Britons had higher wages, they
could in theory chase higher prices. Bai-
ley said last week: “I do think people, par-
ticularly people who are on higher earn-
ings, should think and reflect on asking
for high wage increases.”
For now, pay is not keeping up with
prices. Data last week from the Office for
National Statistics showed that in the

JILL TREANOR


three months between January and
March, average wages rose by 4.2 per
cent compared to the same quarter last
year. In real terms — taking account of
inflation — that implied pay actually fell
by 1.2 per cent.
But the picture is confusing. Demand
for workers is outstripping supply: for the
first time on record there are more job
openings than people unemployed, with
the jobless rate down to 3.7 per cent and
1.3 million vacancies in the three months
between February and April. Surely, with
soaring demand for staff, it should be
easy to get a pay rise that at least keeps
pace with the cost of living?
According to Tony Wilson, director at
the Institute for Employment Studies,
people are indeed enjoying higher pay —
but not through wage rises. Many
employers are topping up pay through
bonuses, which now make up 22 per cent
of private sector pay, compared with
16 per cent a year ago. “The use of golden
handcuffs to try and retain people is hap-
pening across industries,” said Wilson.
When bonuses are taken into account,
average pay rose nearly 10 per cent in
March compared with a year earlier — the
highest since comparable records began,
said Wilson. While the data might be dis-
torted by some people being on furlough
a year ago, Wilson explained that rolling
averages still showed a big rise. Some sug-
gest there may also have been rush to
push through bonuses before the
national insurance rises in April.
In the financial services sector — where
bonuses are common and often paid in
March — they made up 34 per cent of total
pay. But it was also a similar story in man-
ufacturing, where bonuses made up
16 per cent of pay against 12 per cent a
year ago; in hospitality and retail, where
the share was 14 per cent, up from 10 per
cent; and in construction, where they
accounted for 12 per cent of the total, up
from 7 per cent. “Pre-pandemic, bonus
payments constituted 6 to 7 per cent of
total pay on average and were mainly a
feature of remuneration in financial ser-
vices,” said Cathal Kennedy, an econo-
mist at Royal Bank of Canada.
One employer offering bonuses is Brit-
ish Airways, which is making efforts to
hold on to existing staff as well as entice
new joiners. After cutting 10,000 work-
ers during the pandemic, the airline,
owned by FTSE 100 giant IAG, offered a
one-off bonus to 20,000 staff: 5 per cent
for pilots and 10 per cent for operational
staff. BA is also offering a £1,000 “golden
hello” to sign up cabin crew. With the flag
carrier under fire for cancelling swathes
of flights due to a lack of workers, it is per-
haps no surprise to find it resorting to
cold, hard cash to fix the problem.
It is not alone. Last week, Marie Claire
publisher Future told 3,000 staff below
executive level that it would pay their
bonuses early in response to the cost-of-
living crisis — and that came after a 4 per
cent pay rise at the start of the year.
“We’ve made a decision on the back of
our strong results to make an interim
bonus payment this month rather than
wait until the end of the year,” said
Future’s boss Zillah Byng-Thorne, herself
one of the highest-paid executives of a
listed company, earning nearly £9 million
last year.
In Yorkshire, Tommy Banks, who runs
Michelin-starred restaurant The Black
Swan, has been paying £2,000 bonuses

by the public sector, where the rise was a
meagre 1.6 per cent.
Mike Clancy, general secretary of the
Prospect union, which has members in
the private and the public sector, warned
that people working in the first of these
could be attractive to employers
in the private sector. “The public
sector will lose out,” said Clancy.
That would pose yet another
headache for Rishi Sunak, who
will have to add calls for public
sector pay rises to the list of
demands on the nation’s finances.
The prospect of defections to the
private sector highlights the main route
by which workers can secure a pay rise:
leaving one job to go to another. Job mov-
ers reached a record high of 994,000 in
the January-March period as people
resigned from their roles. But it also sug-
gests that workers who do not join in the
“great resignation” might be missing out.
Andrew Goodwin at forecasting firm
Oxford Economics said: “That wage
growth can’t keep pace with inflation,
even with the labour market apparently
so tight, does seem to confirm that most
workers have little bargaining power.”
That might be the case in many instan-
ces, but for some workers — such as
Thompson at Forsyth Barnes — it has
been possible to get a wage rise without
jumping ship. Amy Corbin, 33, who runs
four Kudu Collective restaurants in south
London, raised wages for her 28 staff by
20 per cent at the start of the year. “Big
companies are offering huge salaries for
staff as there is such a shortage, so people
were job-hopping, chasing the money,”
she said. “We had to increase [the wages
of ] everyone who was already in the com-
pany so they were in line with the new
people we were bringing in.”
A laudable move from an employer
trying to retain her people — but one that,
if repeated up and down the country, will
give Andrew Bailey sleepless nights.

BREAK TIME OVER?


When Sam Winward found out that
his employer was offering unlimited
time off, he felt ecstatic, Laith
Al-Khalaf writes. “I remember telling
all my friends, who had 25 days off,
and thinking it was phenomenal.”
But when the 27-year-old arrived in
Palmera for his Spanish summer
holiday last year, his elation dried up
in the Valencian sunshine. “You
go away and end up
feeling guilty,” he said.
His guilt trip may prove a
cautionary tale for companies
making similar promises. Last week,
Goldman Sachs abolished holiday
limits for senior managers. Data from
recruitment website Indeed shows
that last month 1,288 per million job
advertisements were offering
unlimited holidays — a 22 per cent
increase on April 2021.
But some firms are finding this
counterproductive. Last week,
Winward’s employer, recruitment
agency Unknown, scrapped its
limitless holiday scheme.
“It really did the reverse of what
we wanted it to do,” said Ollie Scott,
chief executive. “There is a general
anxiety, particularly among high
performers, around taking holiday.”
The policy can also result in
disparate workloads as people cover
for colleagues. “That... can breed a
culture of resentment,“ said Ben
Gateley, chief executive of software
design company Charlie HR, which
has also ditched unlimited holidays.
However, Dominic McGregor of
marketing agency Social Chain is still
a fan of the idea, because it stopped
his staff from using leave for medical
appointments. “It led them to take
holiday for actually going away and
recharging,” he said.
Richard Fox, senior employment
consultant at law firm Kingsley
Napley, doubted that staff would be
tempted to abuse unlimited holiday
perks. “I think the prospect of an
employee taking a real liberty in that
way is not great.”

Firms are finding the cash to


bag new workers and retain existing


ones, but can the wages surge last?


Bonuses are


back as Britain


cries out for a...


pay


rise


ILLUSTRATION: JAMES COWEN

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