Greater Manchester Business Week – December 05, 2018

DECEMBER 2018 Business 15

Spotlight

T

HE leisure sector is

constantly adapting to

ensure that it prospers.

And at the heart of this

evolution is the

relentless revolution

that currently lies at

the heart of the tech sector.

Certainly, more people than ever

before are being reached through these

developments and – even more

importantly – communicated with.

Indeed, it’s the use of ‘disruptive’

technology that has the potential to

bring the greatest bottom-line benefits

for companies operating in the leisure

sector.

These disruptors are defined as

potentially game-changing for the

traditional leisure business model

while enabling it to be “expanded,

copied, enhanced while

simultaneously giving the customer

p o w e r ”.

Of all the disruptors, Deliveroo is

thought to have had the most profound

impact on the leisure sector to date.

By offering fast and reliable food

delivery, which the customer can track

on their phone, Deliveroo has seen

revenue growth of over 650% year-on-

year. The company also states that

those restaurants that choose to

partner with them see their revenue

“increase by up to 30%”.

And any restaurant or bar that wants

to attract millennials overlooks the

usefulness of Facebook, Instagram,

Twitter, and Snapchat - both as a way

to interact with their customers and as

an alternative shop window for their

food, drink and special offers - at its

own peril. Certainly, Manchester’s

reputation for tech excellence within

the leisure sector is constantly gaining

momentum.

Over the past year, tech companies

based in Manchester have created a

spate of innovative apps to ensure the

potential of this city’s restaurants and

bars is maximised.

Last year, a new app called Viper was

launched across iPhone and Android to

enable bars to attract customers into

their premises. The app allows anyone

Hospitality in fast lane

Bars, restaurants and clubs are embracing new and emerging technologies to build the

best possible brand and customer experience, writes Ben Rooth

Deliveroo has had a
huge impact on the
restaurant sector

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